Like a lot of people have found, we dipped the toe in the water in China and got pulled in, I suppose the opportunity here is enormous, the market is ready.

They want high quality food, they want high quality seafood, we had a supply chain, a product and more importantly a brand and a story that they were crying out for, so we thought let’s not wait, let’s get going now.
— Andrew Wales, Manager of International Markets for Australia's Oyster Coast

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